What are custom labels? #
With Shopping campaigns and Performance Max campaigns with a Merchant Center feed, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing.
How does Hellihub work with custom labels? #
Hellihub’s power lies in its ability to automate the values of custom labels based on product performance.
So for example, you can set Hellihub to automatically product a supplemental feed for your Merchant Center to mark a product as a “Winner” using custom label 1, and another as a “Loser”. You can then use these values in your Google Ads campaigns as a subselection, automatically filtering out “Losers”, or putting them in a low-spend campaign.
Each custom label can only have one value per product. It isn’t necessary for an item to have a value for one or more custom labels.
