Profit Margin #
First things first, when we refer to Profit Margin Percentage (also referred to as Profit Margin or Gross Profit Margin) we mean the value generated by this formula:
GPF = ( ( Net Sales – COGS) / Net Sales ) * 100
where COGS is Cost of Goods Sold, i.e. what you buy the product for from your suppliers.
Example:
If you buy a product for £14 and sell it for £20, this is a 30% profit margin.
Fallback Profit Margin Percentage #
So what is the Fallback Profit Margin Percentage?
We recognise that it is not always possible to provide a cost for all of your products. Even though we provide a couple of ways for you to provide this information (see direct channel source and CSV upload) sometimes the supplier has neglected to provide one in their data, or there has been a software malfunction. For whatever reason, if a product cost cannot be found, Hellihub will resort to this fallback figure for its calculation.
This will only affect individual products.
Fallback Payment Processing Fee #
When we import orders from your store, we try to match the payment method with the respective methods you set up within Hellihub in the Expenses > Payment Processing Costs area. If this fails to match, we’ll use this fallback figure.
Fallback Delivery Cost #
When we import orders from your store, we try to match the shipping method with the respective methods you set up within Hellihub in the Expenses > Shipping Costs area. If this fails to match, we’ll use this fallback figure.
Extra Cost per Order #
Add an average cost per order to represent any unforeseen costs. This will apply to any and all orders. You can leave it empty if you do not think it applies to you.
